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NPD:美国返校购物数据

作者: 来源: 时间:2020-09-01

NPD发布了美国返校购物的数据,发现2012年这些用户购买预算比去年更高,但和往年一眼,他们的购物行为将稍后发生

Back-to-School Overall Spend 2012 2011 More 31% 22% Less 24% 38% Same 46% 40%

Source: The NPD Group, Inc.

Back to School Shopping Time Frame 2012 2011 By August 1st 37% 38% By September 1st 58% 57%

Source: The NPD Group, Inc.

Back-to-School Shopping Locations 2012 2011 Department Stores 26% 20% Footwear Specialty 25% 18% Online Shopping 16% 16% Apparel Specialty Retailers 15% 13% Warehouse Clubs 13% 14% Sporting Goods Stores 7% 4% Catalog 3% 5%

Source: The NPD Group, Inc.

Back-to-School Shopping Category Spend 2012 2011 School Supplies 78% 77% Apparel 62% 58% Footwear 55% 45% School Bags 43% 30% Electronics 26% 27% Apparel Accessories 19% 17% Calculators 11% 8% Sports Equipment 6% 3%

Source: The NPD Group, Inc.

Back-to-School Items Reason For Purchase 2012 2011 Value 79% 82% Required 56% 45% Child Wanted It 28% 22% Replacement 26% 30% Trendy/Fashionable 15% 12% Influenced by Friends 2% 2%

Source: The NPD Group, Inc.

Methodology: Findings presented here are based on a poll of 2,500 members of The NPD Group’s online consumer panel.  U.S. adults age 18 and older participated in the study, which was fielded between July 2 and July 10, 2012.

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